About VHQ
Music is our starting point, not the limit of our vision.
Vales & HQ Productions Group, LLC is the legal entity operating under the VHQ Productions brand, headquartered in Miami, Florida. We are building a creative and business ecosystem connecting artists, professionals, entrepreneurs, businesses and educational institutions around music.
01 / Our Story
EST. 2001VHQ was established on the successful foundation of HQ Productions, an independent production company founded in 2001. Over more than two decades, HQ Productions provided recording, arranging, music production, songwriting and consulting services while cultivating professional relationships throughout the music and entertainment industries.
The founders expanded the original business into Vales & HQ Productions Group, LLC, evolving from music production toward a wider creative and business enterprise. Music can connect intellectual property, audiovisual storytelling, distribution, education, technology, destination experiences and entrepreneurial initiatives.
We create music, media, intellectual property, experiences and ideas. We share talent, knowledge, resources and connections. We multiply their potential through sustainable economic, cultural and professional opportunities. Education and workforce development are strategic priorities, with training and potential institutional collaborations envisioned to help prepare future industry professionals.
02 / Our Philosophy
Create. Share. Multiply. Build lasting value together.
- 01Professional excellence
- 02Ethical business practices
- 03Continuous innovation
- 04Investment in intellectual property
- 05Mentorship and education
- 06Strategic partnerships
- 07Financial responsibility
- 08Long-term value creation
You don't have to be a musician to help build the music industry. Technology, marketing, audiovisual production, education, tourism, business development, administration and project management all contribute. Our philosophy of intrapreneurship invites the exploration of initiatives using shared experience, resources and connections, not an established program or automatic right to start a business within VHQ. Responsible growth means wider access to learning, professional development and community participation.
03 / Leadership
Leadership
Core Team
Diego Barrera
BRAND & IDENTITY
PAULINA AGUIRRE
Digital & Marketing Operations
Milton Gorocica
Operations & Marketing Coordinator
Mateo Gorocica
Executive Assistant to the CEO • Operations Coordinator
Technical Leadership
Roberto Velazco
Technical Advisor • Recording & Acoustic Design
Engineer in Communications and Electronics, specialized in Acoustics. Director of Acoustic Solutions since 1997, he has designed over 400 acoustic spaces in Mérida, including the FORO GNP and the Palace of Music. He also developed curricular activities for recording engineering programs and trained many audio professionals in the region.
Ready when you are